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Social Strategy: Using Metrics to Track Progress
Unleash your data for social strategy success. __Course__
A data-driven approach is essential for a successful social strategy. In this course, you'll discover how to interpret social metrics and make informed decisions to optimize your social strategy.
By the end of this course, you'll be able to:
- Identify three categories of social metrics: discovery, action, and conversion
- Calculate engagement rate and conversion rate
- Implement proven social strategy tactics